wi-tribe Pakistan

wi-tribe’s second operation and the biggest market to date.

wi-tribe looked into the Pakistani market as an untapped region with an enormous potential. The population was vast and the penetration was low.

A decision was made to acquire 100% of Burraq Telecom, an existing telecommunications company based in Islamabad.

An intensive re-branding exercise was put into play and then wi-tribe was brought to life.

In July 2009, Pakistan came online as a part of the tribe by launching simultaneously in four major regions: Karachi, Lahore, Islamabad and Rawalpindi. In 2010, it extended operations to Faisalabad, as part of its plans to spread coverage to other areas of the country.