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wi-tribe’s second operation and the biggest market to date.
wi-tribe looked into the Pakistani market as an untapped region with an enormous potential. The population was vast and the penetration was low.
A decision was made to acquire 100% of Burraq Telecom, an existing telecommunications company based in Islamabad.
An intensive re-branding exercise was put into play and then wi-tribe was brought to life.
In July 2009, Pakistan came online as a part of the tribe by launching simultaneously in four major regions: Karachi, Lahore, Islamabad and Rawalpindi. In 2010, it extended operations to Faisalabad, as part of its plans to spread coverage to other areas of the country.