wi-tribe pakistan
wi-tribe’s second operation and the biggest market to date.
wi-tribe looked into the Pakistani market as an untapped region with an enormous potential. The population was vast and the penetration was low – the consumers were thirsty for better internet service and one that properly tended to their needs.
A decision was made to acquire 100% of Burraq Telecom, an existing telecommunications company based in Islamabad.
An intensive re-branding exercise was put into play and then wi-tribe was brought to life.
Pakistan came online as a part of the tribe in July 2009 in four major regions; Karachi, Lahore, Islamabad and Rawalpindi with a plan to extend to other areas in the next phase.